Background_
The mortgage process was too much of a process.
In 2020 and 2021, Hawaii’s real estate market was running wild, with single-family homes driving the market. But the complexity of a traditional mortgage application process just couldn’t keep pace. For Hawaii homebuyers in a hot market, time was literally money. And getting information, rates, and answers quickly for first-time home buyers was challenging during the uncertainty of the pandemic.
Insight_
A digital mortgage could make you feel at home.
Buying a home is arduous. There are applications. There are approval processes. There are rates and options and so much paperwork. But First Hawaiian Bank’s commitment to digital technology had the power to simplify, speed up, and make the process easier to understand. A digital mortgage solution could become a buyer’s secret weapon to help them secure the home of their dreams.
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Solution_
We introduced an essential key for home buyers.
We reached tech-savvy Millennials and Gen-Zers who were shopping for homes by showcasing how the dynamic speed of FHB’s digital mortgage platform made buyers nimbler in a competitive market. We spotlighted the ease of completing mortgage applications, viewing current rates, and gathering documents, anytime and anywhere. All while highlighting the human relationships and connections at the heart of the First Hawaiian Bank brand.
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Channels_
Collateral, Digital, Photography, Posters, Print, Radio, Social, Video
MVNP's Role_
Creative Development, Digital, Media, Production, Account Management
